ERP for Shopify Plus & DTC brands
150,000 orders a month. One ERP under it.
Fulfil runs inventory, fulfillment, finance, and AI for HexClad, dbrand, Grüns, and The Ridge.
JP
Jason Panzer, HexCladPresident & CFO
Customer story · 3 min
The operations backbone behind modern DTC brands.
One source of truth
Stop duct-taping your operations.
When a 3PL ships wrong inventory, you know in seconds, not when the customer complains. Split shipments, subscription boxes, bundle fulfillment. All automatic.
- 400+ 3PLs integrated
- Continuous inventory sync
- Faster month-end close
- 1 source of truth
AI & Data
Ask your data anything.
"What's my inventory at FBA?" "Show me margins by SKU last month." Query Fulfil in plain English from your favorite AI assistant.
- ✓ Ask questions about orders, inventory, and financials naturally
- ✓ AI configures sales tax, GL accounts, and workflows
- ✓ Secure integration with Claude, ChatGPT, and other AI tools
›_What's my true margin on Amazon vs. Shopify last quarter?
Built for DTC complexity
Built for commerce. Not generic manufacturing.
Unlike NetSuite or SAP, we're built for commerce from day one. No consultants needed to make bundles work.
01 / INVENTORY Track across FBA, 3PLs, retail stores and your own warehouse. Bundles and kits that actually work. No nightly batch syncs.
02 / ORDERS Route to the cheapest 3PL with stock. Handle the Black Friday surge without spreadsheets.
03 / WAREHOUSE Full WMS for in-house operations. Barcode scanning. Batch picking. Wave releases.
04 / FINANCIALS True COGS by SKU and channel. Deferred revenue that handles subscriptions. Real margins for Amazon vs. Shopify.
05 / PURCHASING Auto reorder, vendor management, landed cost. Reorder points that learn from velocity. PO-to-receipt tracking.
06 / INTEGRATIONS Shopify, Amazon, TikTok Shop, ShipBob, ShipMonk. Connected natively. No Celigo or middleware fees.
Powering DTC brands at scale.
- $10B+ annual GMV processed
- 100K+ daily orders processed
- 99.99% uptime
- SOC 2 Type II 100% Open API Auto-scaling
Customer stories
Built by, and for, operators.
“We're going to do 150,000 orders this month. Without Fulfil, there's no way I would be with a smile on my face.”
JP
Jason PanzerPresident & CFO
“Order Management tasks that used to take hours, now take minutes in Fulfil.”
KL
Katya LotzofOperations Manager
“The implementation was the fastest of my life. We did it during Q4 in under three months, including holidays.”
NK
Nihaarika KapoorDirector, Supply Chain & Impact
Recognized across ERP, order management, and warehouse management.
From the founder
Hi, I'm Sharoon.
Before Fulfil, my co-founders and I spent years as ERP consultants. We kept watching DTC brands burn through their implementation budgets just to get Shopify, Amazon, and their 3PL talking to each other, with nothing left to configure the system for what made their business unique. We started Fulfil in 2015 to fix that. Bootstrapped, cash-flow positive, still founder-run.
Sharoon Thomas
Co-founder & CEO
FAQ
Questions? Answers.
- How long have you been around? Since 2015. Bootstrapped, profitable, processing $10B+ in GMV annually.
- How secure is Fulfil? SOC 2 Type II compliant. Data encrypted at rest. Multiple US data centers on Google Cloud.
- Can I export my data if we leave? Yes. Full BigQuery dataset export. Not a CSV dump. Your complete data in a format built for long-term retention and analysis.
- What's your customer support like? Named success managers who know your business. Around-the-clock support. DTC operations don't stop at 5pm.
- Who is Fulfil built for? Shopify Plus brands doing $5M to $1B with operational complexity: multiple warehouses or 3PLs, FBA plus direct fulfillment, subscription boxes, or international entities.
Outgrown Shopify's backend? Let's fix that.
30-minute demo. See your use case, not a generic walkthrough.